Embarking on the journey to build a website for your new practice? The burning question often asked is, ‘How long does it take?’ Well, buckle up as I break down the key factors influencing the timeline of your website creation.
How long does it take to build a website for a new practice? I often get asked that question, and the answer depends on a few factors. Let me just go through them. One is, do you already have a brand identity and a logo done?
So do you already have a brand developed? That’s the first one.
The second is, what visual assets do you already have? Do you already have before and after photos from your previous work? Do you already have photographs of the practice and the staff or are we going to be using stock images?
The visual assets are a really important part of the website,
and a really important part of determining how long it takes to build the site.
The third factor is the level of design that you’re expecting and you want to pay for the website. And that can range from a very basic templated design, which is going to be a lot quicker to build through to
a fully customized design.
And the level that you choose is going to affect how long it takes to build the website.
Fourth. And this factor often gets left behind [00:01:00] is whether you have a focus on high value services. So, if you intend to be going straight to market with Implants, Invisalign or Veneers Offers, you need to have landing pages within the website that are designed to be high converting and work in your advertising. And that’s going to take more work and more time.
And last but not least is: YOU. How busy are you? Are you going to be able to approve designs and images quickly? And how pixel perfect are you? Building a website is a collaborative process. It takes two to tango. So we need your help to build it fast. So, what does this mean in terms of actually how long it’s going to take? Realistically, you should allow between four to eight weeks for a website to be built. And that will depend on those five factors that I’ve talked about already.