The Power of Social Media: Reaching 50-60% of Patients Not Actively Searching for a Dentist

people checking social media through phones

Social media platforms such as Facebook and Instagram have become increasingly popular channels for dental practices to reach potential patients. According to some sources, these platforms can effectively reach up to 50-60% of patients who are not actively searching for a dentist.

Let’s explore what this means for your dental practice.

  • Social media platforms have enormous user bases, with Facebook alone having over 17 million active users in Australia, and Instagram having over 9 million. This means that there is a vast audience of potential patients on these platforms, many of whom may not be actively searching for a dentist but could still benefit from your services.
  • Social media platforms offer a range of targeting options. You can target users based on demographics such as age, gender, location, and interests. You can also use retargeting to show ads to people who have previously visited your website or engaged with your social media content.
  • By using these targeting options effectively, you can reach a large number of potential patients who may not have been aware of your practice otherwise. This is where the statistic that Facebook and Instagram can effectively reach 50-60% of patients not actively searching for a dentist comes into play.

However, it’s important to keep in mind that the effectiveness of social media advertising can vary depending on several factors. For example, the quality of your ad content, targeting options, budget, and overall marketing strategy can all impact the success of your campaigns.

discussing dental marketing results and analytics

To maximise the effectiveness of your social media advertising for your dental practice, it’s important to:

  1. Define clear goals
  2. Target the right audience
  3. Create engaging ad content
  4. Track your results using social media analytics 

In conclusion, social media platforms such as Facebook and Instagram can be very powerful tools. It’s important to remember to use these platforms strategically and continuously refine your approach, so you can reach a wider audience of potential patients and achieve your dental marketing goals.

Are you looking to use social media to grow your dental practice? We can help!

Book a 30-minutes strategy call with a senior digital strategist. Obligation free.

Thanks for reading, catch you on the next one!