Strategic Advertising for New Dentists: When to Start? A Quick 1, 2, 3 Guide to Maximizing Impact

Are you a dentist gearing up for a new practice? One burning question I often hear is, ‘When’s the right time to kick off advertising?’ I’ve got three quick answers to guide you. Let’s talk about it in the video.


Are you a dentist starting a new practice?

One of the questions I get asked a lot is, when should I start my advertising?

Three quick answers.

First, don’t start your Google advertising until two weeks before you open your practice otherwise, you’re throwing money away.

The second is

up to four weeks before you open your practice you can start advertising if you have Offers that are suitable for people that are prepared to wait for four weeks to make a booking.

Who is that?

Do you have an amazing Offer around Invisalign that people are gonna wait for? If not, don’t run those ads.


Four to six weeks out, you can start awareness advertising in your local area, which is about getting leads and bookings.

It’s about building up the name of your practice in your local area.

That’s it. 1, 2, 3. Bye!