Master the Three P’s Rule for Captivating Practice Photos: Patients, Professionals, and Premises – A Guide to Projecting a Friendly and Professional Atmosphere

Getting patient photos for a new clinic can be tricky, so we’re here to help. From happy patient smiles to professional team shots, learn how to showcase a friendly atmosphere. In this video, we’ll make sure to guide on what kind of photos to use.


What photos do you need for a new practice? Follow the three P’s Rule. Patients. Patients. Patients..

So it’s quite difficult to get photos of patients for a brand new practice. So you may have to fake it till you make it.

But these are the kinds of photos:

patients themselves – so happy, smiling patients. That’s one. So that’s P one.

P two is yes, professional photos of your staff and yourself. Ideally with patients. That’s you talking with, working with patients and I’m not talking deep technical work, we’re talking, projecting a friendly and professional atmosphere.

And the third P is the premises and the patients. Please, no photos of an empty premises. Show your premises. Clean. Professional with patients at the reception desk or patients in the chair. Project that smiling friendly and professional atmosphere with your photos.

One more thing to add – [00:01:00] that is your Results photos. I’m going to talk about that in a different video, but before and after photos for your high value services. Don’t forget those!