Is Your Dental Practice Advertising Illegally? AHPRA Guidelines Explained
In this episode of the BDM Podcast, host Joshua sits down with Richard, founder of Bright Dental Marketing, to break down one of the most pressing compliance issues facing Australian dental practices right now. The topic? AHPRA’s updated advertising guidelines, and why the majority of dental practices are already in breach without even knowing it.
Lost Patient Reactivation for Dentists: How to Bring Back 40% of Patients Who Never Rebook
Life gets busy. That’s the real reason 40% of dental patients never rebook their next appointment. It’s not that they’re unhappy with your practice or that they’ve switched to a competitor. They’re just distracted, overwhelmed, and putting off what they know they should do until it actually hurts. In this episode of the BDM […]
Unlocking Google Dominance: Strategies to Boost Your Dental Website’s Rankings and Secure a Spot in the Coveted Google Map Pack
In the realm of online searches, the battle for the top spot is fierce, and today, we’re diving into the strategies to ensure your dental practice secures prime real estate on Google. We’ll unveil the critical importance of the Google Map Pack, where the majority of clicks are concentrated, especially in mobile searches. Join me […]
Navigating the Timeline: How Long Does It Take to Build a Website for Your New Practice? Unveiling Key Factors and Realistic Expectations
Embarking on the journey to build a website for your new practice? The burning question often asked is, ‘How long does it take?’ Well, buckle up as I break down the key factors influencing the timeline of your website creation. Transcript How long does it take to build a website for a new practice? I […]
Unlocking the Impact of Video Marketing for Your Practice: A Critical Evaluation of Professional Videos and Mobile Optimization
Today, we’re diving into a critical question: Is shooting a professional video a necessity for the opening or marketing of your practice? Join me as we explore the effectiveness of videos featured on dental websites and the often-overlooked challenge of mobile optimization. Transcript Do, you actually need to shoot professional video for the opening of […]
Unlocking Success: The Photos Your Dental Website Can Do Without – Avoiding Common Pitfalls on Your Homepage
Today, we’re focusing on what your dental website absolutely doesn’t need. Picture this: homepage images featuring an empty reception area, an unoccupied chair, devoid of patients, staff, and dentists. What does that communicate? Let’s talk about it more in the video. Transcript I was about to start doing a video on what photos you need […]
Strategic Advertising for New Dentists: When to Start? A Quick 1, 2, 3 Guide to Maximizing Impact
Are you a dentist gearing up for a new practice? One burning question I often hear is, ‘When’s the right time to kick off advertising?’ I’ve got three quick answers to guide you. Let’s talk about it in the video. Transcript Are you a dentist starting a new practice? One of the questions I get […]
Master the Three P’s Rule for Captivating Practice Photos: Patients, Professionals, and Premises – A Guide to Projecting a Friendly and Professional Atmosphere
Getting patient photos for a new clinic can be tricky, so we’re here to help. From happy patient smiles to professional team shots, learn how to showcase a friendly atmosphere. In this video, we’ll make sure to guide on what kind of photos to use. Transcript What photos do you need for a new practice? […]
Crafting Compelling Opening Offers for Your New Practice: A Guide to Attracting Patients and Building Reputation
Launching your new dental practice and wondering about the power of a compelling opening offer? Before we dive into what makes a great one, let’s explore why offers matter. Let’s talk about in the video! Transcript So you’re about to open a new practice. You need to start with a great opening offer. So what […]
Attracting New Patients to Your Practice: Mastering the Digital Approach
You’ve just launched your dental practice, and now it’s time to draw in patients. In the digital realm, you have three key strategies: Google Business Profile search visibility, paid Google Search Ads, and leveraging social media ,which we’ll talk about in this video. Plus, don’t forget a compelling Opening Offer to entice bookings. Watch our […]